BEATING THE COMPETITION
American freight railroading is a highly competitive industry, with rail, road, water, and even air alternatives constantly battling for the few existing potential customers. To stand out from the crowd, you need consistently innovative, unique, and targeted marketing efforts.
Technological advancements have been slow to take hold in the railroad industry, but the customers that railroads serve are some of the most technologically advanced businesses in the world. Social media, mobile-responsive websites, and viral digital marketing are often overlooked by transportation companies, who tend to favor more traditional door-to-door and cold-call sales methods.
WHAT WE'VE DONE
The Garbely Publishing Company’s staff is experienced in all aspects of railroad print and digital marketing. With practical railroad operating experience and extensive knowledge of historically successful railroad advertising campaigns, we’re offering our experience to railroads who wish to enhance their marketing efforts and expand their business possibilities. We call these services “GPCo Railroad Consulting.”
WHAT WE'LL DO
GPCo Railroad Consulting will assist you with all aspects of your marketing campaigns, from the construction of a new corporate website to the placement of targeted advertising. Several short lines, railcar owners, and railroad organizations have already taken advantage of our services. Join a list of satisfied clients, and contact GPCo Railroad Consulting today!
MARKETING & ADVERTISING
With several years of experience in short line railroad marketing, our staff can help you with ad design, placement, and target audiences. For examples of some of our previous ad designs, click here.
Share your railroad's content with the world on a new GPCo-designed website. Let us build a website that suits all of your online publishing needs and showcases your text, photos, and design work. For more information on our website design services, click here.
GRAPHIC & LOGO DESIGN
Our staff is trained in graphic and logo design, and they are proficient in graphic design tools. Let us create a new corporate image for your railroad to bring you into the 21st century. For examples of some of our previous designs, click here.
Let GPCo Railroad Consulting revitalize your railroad's social media presence. We can help you engage with customers and clients, while simultaneously using the same platforms for public outreach and community relations.
Our staff has many years of professional quality photography experience. While we have photographed everything from weddings to conventions, railroad photography is our specialty. We can help to redefine the appearance of your existing website and marketing materials with a unique look at your equipment and facilities.
Our staff is experienced at the production of advertising and special event videos for short line railroads. Our staff has performed contract video work for Operation Toy Train, the Maine Eastern Railroad, and other satisfied clients. We even produce our own marketing videos!